Interruption Marketing Vs Permission Marketing

Hi, you all are welcome to Tic Toc Marketing Portal. This is my first blog post related to the Digital Marketing subject. I selected above topic to share some knowledge with you.

Marketing at present is considered to be a competition for attracting the attention of people, more specifically the target customers. Unlike the present, three decades back the customers were giving their attention when it was requested by the marketers. We should know the difference between interruption marketing Vs permission marketing.  First, I would like to outline the term interruption marketing.

Interruption Marketing

This type of marketing in simple terms interrupts the viewer’s eye. It makes them look and want to know more. It invites them to remember a company and what it sells or offers. As an example, seller have a product that he need to sell, so he tell anyone and everyone who will listen and hopefully some of them will be interested.

Tic tac marketing campaign in France.

Advertising is everywhere.Without knowing most of the times in our day to day life we are engaging in some kind of marketing activities. We are exposing to more than 1000 of product,brand in a single day. This is a nice campaign to beat the ad clutter using creative thinking. What are you think about these kind of campaigns. Are these effective.... ???