Long tail vs Short tail keywords, Which is suited for you...???

 

This topic came to mind in few times back when I was researching about the keywords for the ICOM 2013. So I started to think about this LONG vs SHORT conflict. Keywords are the main and most necessary thing in the Search Engine Optimization. Without selecting right and relevant keywords, your entire SEO process will be a waste. So we should have a better knowledge in selecting keywords.

We can divide long tail keywords and short tail keywords based on their length (words). Normally short tail keywords are having one or two words when long tail keywords having three or more words. There is a choice between these two. What is the real winner? Long or short?

The decision is up to you…..

If you want to increase the traffic within a shorter period short tail keywords will be useful. These keywords get more visitors for your website. Only problem occurs when you use short tail keywords, you have to face a big competition in getting a good rank in search engines.

When we think about long tail keywords, they are less competitive than short tail keywords. If you want to target a specific group of people, it would be easy with long tail keywords. As these have low competition, the traffic will be limited. The visitors coming through long tail is more targeted. If you think as a searcher, you will get the idea. People are always trying to search what they want other than search common things.
We can get some ideas about short and long tail keywords using Google keyword tool.

It’s just a traffic estimation about long and short tail keywords. We can see the short tail keywords are having more traffic than long tail keywords. And also the bounce rate for short tail keywords are much higher than long tail keywords. People will like to stay on the website when their searches are perfectly matched with keywords that we used for SEO. When we come into PPC campaigns, these keywords selection is a crucial point than anything. We want a better conversion rate than the normal visits. In my point of view,

The short tail keyword is nice but the Long tail keyword is best....!