Interruption Marketing Vs Permission Marketing

Hi, you all are welcome to Tic Toc Marketing Portal. This is my first blog post related to the Digital Marketing subject. I selected above topic to share some knowledge with you.

Marketing at present is considered to be a competition for attracting the attention of people, more specifically the target customers. Unlike the present, three decades back the customers were giving their attention when it was requested by the marketers. We should know the difference between interruption marketing Vs permission marketing.  First, I would like to outline the term interruption marketing.

Interruption Marketing

This type of marketing in simple terms interrupts the viewer’s eye. It makes them look and want to know more. It invites them to remember a company and what it sells or offers. As an example, seller have a product that he need to sell, so he tell anyone and everyone who will listen and hopefully some of them will be interested.
This term also refers to promoting a product through continued advertising, promotions, public relations and sales.  It is considered to be an annoying version of the traditional way of doing marketing whereby companies focus on finding customers through advertising.

Types of interruption marketing

• ·         Telemarketing
• ·         Print advertising
• ·         Direct Mail
• ·         E-mail spam
• ·         TV/Radio Advertisements

The average global consumers see or hear more than one million marketing messages that are almost more than 3,000 per day. It is humanly impossible for anyone to pay attention to all the messages to which they get exposed. So, the interruptions are either ignored or complained by the people. In this scenario Permission marketing comes to practice.

Permission Marketing

Seth Godin mentioned the term permission marketing in his book – “Permission Marketing: Turning Strangers into Friend and Friend into Customers”. Permission Marketing is also called as Invitational Marketing. It is the opposite of Interruption marketing, used by the marketers traditionally. It is more of a privilege or gift given to the marketers to deliver desired and relevant communication to the people who actually want to earn their attention while overcoming the challenges of the increasing commercial clutter. Simply permission Marketing gives what customer wants and “Pay attention” is an important aspect in Permission marketing. The permission marketers understand that when a customer decides to pay attention, he is actually paying the marketers with something that is really wanted. For an example when someone signs up for a particular company’s web site, Once he signs up or fills out the form he is giving the company “permission” to entice him and grab him as a client.

I did a small explanation about interruption marketing vs permission marketing. What are you thinking..??  Can we replace Permission Marketing instead of Interruption Marketing..??