How to target a Niche Audiance through Facebook Adverts

As Marketers we are highly concerned about niche segments in our target audience. For digital marketers there are plenty of ways to target niche markets through various online marketing campaigns. In this blog post I selected Facebook Advert campaign and going to explain you how the things done in Facebook Adverts to target niche market.

Why we should advertise on Facebook...??

 

Considering how popular Facebook is nowadays, it's very easy for one to think/believe that all web users know what Facebook is. Facebook is an online social networking service/site where people can create a personal profile, connect with people and share with them. Additionally, users can create or join common interest user groups and connect with other people who share similar interests with them.
So this platform is a better place for marketers to do advertising. Facebook advertising is an interactive way to target niche audience in the market. Facebook allows advertisers to target a specific group of people based on age, personal interests and more. Facebook can even comb through user profiles to place your ads only on pages that mention a specific keyword.Here are some benefits from using Facebook Adverts.

Choose between PPC and CPM payment methods: Facebook allows advertisers to purchase ad space on a click-based or impression-based fee structure. This allows we to tailor our ad campaign based on budget and other preferences


Demographics enable fine segmentation: In Facebook adverts we can target more niche audience with different age groups, genders, and relationship statuses. This kind of finely segmented Ad can gain more click through rate (CTR). In this situation we should use cost per impression (CPM) payment model other than using cost per click (CPC).

Increase the credibility: we can increase the credibility of our business through Facebook users’ recommendations. This is a very interactive way to get feedback from our customers.

What are we going to promote: We can promote our Facebook fan page and get more likes through campaign and also promote specific post in our fan page.Especially we can promote a web URL from our campaign. So we can gain more traffic to that specific web page.

Ability to reach smart-phone users: Facebook is accessed via smart phones worldwide every single day. This fact means advertisers not only have the ability to reach computer and laptop users, but people out in the world that use mobile phones as well.

There are so many benefits out of these I mentioned. We can target more finely our niche segments in the market from the Facebook Ads is the most valuable fact. Now we can move on to create a Facebook Adverts Campaign.

Creating/Running a Facebook Ad

Go to: http://www.facebook.com/advertising

• Click on the Create an Ad button.

• Enter your landing page URL in the Destination URL field.

• Enter the title for your ad in the Title field.

• Enter the body text of your ad in the Body Text field.

• Upload an Image for your ad.

• Under Targeting: Choose the location you want to target.

• Enter the keywords that you want to target in the Likes and Interests field.

You can also target users based on their connections (e.g., if they are members of a particular group and things like that).

• Enter the budget and schedule for your ad. 

Then you can review your Advert and place order. Facebook admins will activate your Ad campaign within 24 hours.
Dear readers this is only a summarized article about Facebook Advert campaign. If you have any inquiry regarding this you can free to contact me. rmaxusjp@gmail.com

Thank you all...