PPC- Pay per click Advertising is most effective way to reach target audience nowadays. In earlier blog posts, I have been described you about how Search engine (Google) and Facebook use PPC in advertising. Did you ever thought about the difference between Traditional Search Engine PPC (Google Advertising) and Facebook PPC..?
In terms of Keywords using in both Google and Facebook, we can see the difference. In traditional Pay-per-Click (PPC) advertising, people type what they are looking for into search engines. The words that they type are called keywords, and these keywords are what advertisers bid on for exposure.
In Facebook advertising, keywords are described people’s interests. These keywords describe who the person that Ad should appear to, instead of what those people are looking for. That’s why advertisers should focus on the difference between Google PPC Ads and Facebook PPC Ads.
