Great Content Drives you to the Success...

Amy O’leary, Editorial Director of Upworthy once said “We are in a street fight for human attention”.

This pithy line says a lot, because in today’s marketing context it’s hard to get the attention and content become more prominent and powerful in gaining the interest of our target audience.  Today, customers have many options to ignore irrelevant and disturbing information and filter and consume what they really want. We are living in a fragmented market where marketer needs to identify more targeted approach to trigger the sense of customers with the information.

According to the definition of Content Marketing Institute (CMI), "Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action."

Mainly, content marketing is an art of communicating with your target audience. Just pitching your products information through advertising doesn’t work well, because people always eager to keep creative and informative messages in mind which got their attention. When content marketing really do well, brand communication becomes a relationship which exchange the value rather than becoming an interruption to the audience.

Today marketers need to take content marketing very seriously as clearly defined, relevant and consistent contents make customer more intelligent and educate them so that they know, trust and like the information you share.  As a marketer you should fight to get the human attention in an effective way..!!!!

Integrating the Content Marketing and the Digital Marketing

Marketers who are practicing Digital Marketing should have to highly consider about Content Marketing. Even though content marketing hundreds of years old, its importance remains consistently in most of the marketing campaigns. In this blog post basically I wanted to explain little bit about content marketing and how we can integrate content marketing with our digital Marketing campaigns.

What is Content Marketing..??

"Content marketing’s purpose is to attract and retain customers by consistently creating and curating relevant and valuable content with the intention of changing or enhancing consumer behavior. It is an ongoing process that is best integrated into your overall marketing strategy, and it focuses on owning media, not renting it."

--Content Marketing Institute

Creating and sharing more valuable and relevant content is the easiest way to attract right customers and that helps to increase customer loyalty. Today's customers are looking for valuable information for there queries. If it's not there are moving out from our sight. In digital Marketing, marketers should highly concentrate about the content that they deliver to their customers. As a example If we own a web site that relating to a product we have to properly arrange our website content to match our customer preference. If it is cluttered with irrelevant advertisements,unwanted information customers will confused. That may lead to move away new customers and withdraw existing customers as well.   

Integrating Content Marketing and Digital Marketing

In present scenario, people are more rely on the internet. They surf internet for finding relevant information about any kind of product that they interested. Marketers are trying to take the customer attention through internet using various methods. In this attention grabbing competition, marketers should consider about the content that they going to penetrate to their customers.