Today, I’m going to give you a quick look about a hot topic in the Digital Marketing. Nowadays people are using search engines when finding any kind of product/service or web site through internet. There are billions of web sites for one particular product/service. So how is that product, going to be the popular and first in the search. In that time, Search Engine Optimization comes in to practice.
What is Search Engine Optimization…..???
Search engine optimization (SEO) involves designing,writing, and coding a website in a way that helps to improve the volume and quality of traffic to that website from people using search engines.More visits to the web site may translate into a higher number of customers for the business. Search traffic therefore contributes significantly to online marketing success and business growth.
There are two types of search results
- Organic Search
- Paid Search(PPC/CPC)
You can see clearly in this image how the organic search and
paid search are appearing in Google search result.
In this blog post I’m only talking about the SEO related
with the organic search. When we are talking about organic search, it is a free
thing. To get a good ranking in organic
search result there are few things that company should have to consider. If
that web site contains fresh, authoritative, and keyword-relevant content may
rank high for specific keywords at no cost. Mainly, some factors contributing to
high search ranking can be shown as follows. We should also have to consider
these when doing SEO.
