Sri Lanka is a great place to host your event...!!!!!!!!

Hello world, it has been a while since I wrote in my blog, Tic Toc Marketing Portal - Inspiring Marketers in the Modern Marketing Arena. So today I want to share something about I have experienced in my conference works. Today, Sri lanka has known as a number one tourist destination in the world. So, are we ready to promote Sri Lanka as a great knowledge sharing place in South Asian region as well?

You all may heard about the MICE tourism. When we extract the term MICE, it stands for Meetings, Incentives, Conferences and Exhibitions. Sri Lanka Convention Bureau (SLCB) has emerged to promote MICE tourism in Sri Lanka while ensuring that these events are conducted in a professional manner to the entire satisfaction of the visitors and delegates.

Currently I'm working at The International Institute of Knowledge Management(TIIKM), an institute that organizes the international research conferences to crate knowledge sharing platforms for researchers, academicians and scholars from all around the globe.  

Apart from the business sense these conferences provide an international platform to share and discuss new findings and new adjustments to practice in the real world.You can get a bit of a understanding about the importance of these kind of knowledge sharing events.

Let's take Marketing Management subject area. Per month, there are hundred of research conferences all around the world in related discipline. So how can we beat and stand out the competition and promote our conferences/events while giving more value to our participant's money. On conference organizer's side there are lots of work to be done. In this article I wanted to highlight some marketing practices use to hosting an international event while promoting Sri Lankan tourism. As we  operating in Sri Lanka we have to increase the awareness and the attention of an international target audience by applying the marketing practices meanwhile creating more value for them. Most of the organizers are using  both Online and Offline marketing practices to reach the target audience more effectively and efficiently. Branding comes to practice in differentiating the conference among others. To differentiate and promote the particular conference, we have to take few things into consideration. 

* Make the Online Presence more Attractive

Source: sergiocuradi.com

The easiest way to reach international audience is online media. People use internet and various social media platforms to information purposes. How can we reach out target audience through online media. Having a website with necessary content and information is one of the most important things Search engine optimization (SEO) and Search engine Marketing (SEM) has a big role to play here. That is the main point we have to take in to account when launching the event website. We can use social media(SM) for promote the event. But we have to carefully select the SM platforms that give the best results. For the events like research conferences and knowledge sharing event, Linkedin comes to first. Facebook advertising and Google+ can use to build awareness among our target audience. Keep in mind having a good online presence is not the only thing we can use. To attract Sri Lankan local audience, offline media are plying  a crucial role. (Ex: Local paper articles/advertisements, posters, brochures, etc.) 

to differentiate our event from other smiler events. Website should be user friendly and attractive to keep the visitors. Even we have a nice website for the event, how can we gain visitors who are interested.

Long tail vs Short tail keywords, Which is suited for you...???

 

This topic came to mind in few times back when I was researching about the keywords for the ICOM 2013. So I started to think about this LONG vs SHORT conflict. Keywords are the main and most necessary thing in the Search Engine Optimization. Without selecting right and relevant keywords, your entire SEO process will be a waste. So we should have a better knowledge in selecting keywords.

We can divide long tail keywords and short tail keywords based on their length (words). Normally short tail keywords are having one or two words when long tail keywords having three or more words. There is a choice between these two. What is the real winner? Long or short?

The decision is up to you…..

If you want to increase the traffic within a shorter period short tail keywords will be useful. These keywords get more visitors for your website. Only problem occurs when you use short tail keywords, you have to face a big competition in getting a good rank in search engines.

When we think about long tail keywords, they are less competitive than short tail keywords. If you want to target a specific group of people, it would be easy with long tail keywords. As these have low competition, the traffic will be limited. The visitors coming through long tail is more targeted. If you think as a searcher, you will get the idea. People are always trying to search what they want other than search common things.
We can get some ideas about short and long tail keywords using Google keyword tool.

It’s just a traffic estimation about long and short tail keywords. We can see the short tail keywords are having more traffic than long tail keywords. And also the bounce rate for short tail keywords are much higher than long tail keywords. People will like to stay on the website when their searches are perfectly matched with keywords that we used for SEO. When we come into PPC campaigns, these keywords selection is a crucial point than anything. We want a better conversion rate than the normal visits. In my point of view,

The short tail keyword is nice but the Long tail keyword is best....!

Short Article on Search Engine Optimization

Today, I’m going to give you a quick look about a hot topic in the Digital Marketing. Nowadays people are using search engines when finding any kind of product/service or web site through internet.  There are billions of web sites for one particular product/service. So how is that product, going to be the popular and first in the search. In that time, Search Engine Optimization comes in to practice.

What is Search Engine Optimization…..???

Search engine optimization (SEO) involves designing,writing, and coding a website in a way that helps to improve the volume and quality of traffic to that website from people using search engines.More visits to the web site may translate into a higher number of customers for the business. Search traffic therefore contributes significantly to online marketing success and business growth.

There are two types of search results

•      Organic Search
•      Paid Search(PPC/CPC)

You can see clearly in this image how the organic search and paid search are appearing in Google search result.

In this blog post I’m only talking about the SEO related with the organic search. When we are talking about organic search, it is a free thing.  To get a good ranking in organic search result there are few things that company should have to consider. If that web site contains fresh, authoritative, and keyword-relevant content may rank high for specific keywords at no cost. Mainly, some factors contributing to high search ranking can be shown as follows. We should also have to consider these when doing SEO.