Long tail vs Short tail keywords, Which is suited for you...???

 

This topic came to mind in few times back when I was researching about the keywords for the ICOM 2013. So I started to think about this LONG vs SHORT conflict. Keywords are the main and most necessary thing in the Search Engine Optimization. Without selecting right and relevant keywords, your entire SEO process will be a waste. So we should have a better knowledge in selecting keywords.

We can divide long tail keywords and short tail keywords based on their length (words). Normally short tail keywords are having one or two words when long tail keywords having three or more words. There is a choice between these two. What is the real winner? Long or short?

The decision is up to you…..

If you want to increase the traffic within a shorter period short tail keywords will be useful. These keywords get more visitors for your website. Only problem occurs when you use short tail keywords, you have to face a big competition in getting a good rank in search engines.

When we think about long tail keywords, they are less competitive than short tail keywords. If you want to target a specific group of people, it would be easy with long tail keywords. As these have low competition, the traffic will be limited. The visitors coming through long tail is more targeted. If you think as a searcher, you will get the idea. People are always trying to search what they want other than search common things.
We can get some ideas about short and long tail keywords using Google keyword tool.

It’s just a traffic estimation about long and short tail keywords. We can see the short tail keywords are having more traffic than long tail keywords. And also the bounce rate for short tail keywords are much higher than long tail keywords. People will like to stay on the website when their searches are perfectly matched with keywords that we used for SEO. When we come into PPC campaigns, these keywords selection is a crucial point than anything. We want a better conversion rate than the normal visits. In my point of view,

The short tail keyword is nice but the Long tail keyword is best....!

PPC campaign via Google Adwords

In my previous blog post I have given you a brief description about the search engine optimization in Google. There is another important part in online advertising. That is called as a paid advertisement. In this blog post I’m going to give you a brief description about how is the paid advertisement work in Google. We use methods like Pay per clicks (PPC)/Cost per clicks (CPC) and Cost per impressions (CPM) for the Google paid ads. Google Adwords is the tool we are using to advertise in the Google.

Google Adwords is Google’s paid online advertising model that uses a bidding system for our advertisement to appear in the top of the search result relating to any particular keyword. 

When we advertise we tell Google what keywords or phrases we are interested in. When somebody searches on these keywords Google displays relevant advertisements. If our advertisement is displayed or someone clicks on this advertisementwe have to pay for the clicks or impressions we got. 

Recently I’m doing these kinds of campaigns to target our target customers around the world. Here I only mention you about one campaign I did recently to the International Conference on Hospitality and Tourism Marketing-2013 in Sri Lanka. This is an academic and research conference which is held in this October. 

Our target audience: (especially Asian, Middle East, Europe, Oceania and Australia) Researchers, Educators, Top Manager, Practitioners, PhD students, MBA / M.Sc. Students.

First of all we have to identify what are the most relevant keywords those gain more traffic to our website. So we have to do a keyword research. For that we can use keyword tool in Google Adword.

According to our research we can identify what are the most relevant and suitable keywords for the campaign.

Then we are moving to create the Ad campaign. Before that we have to clarify daily budget, our target audience (GEO/Language targeting), ad delivery preferences and Start/End dates of the campaign.

Short Article on Search Engine Optimization

Today, I’m going to give you a quick look about a hot topic in the Digital Marketing. Nowadays people are using search engines when finding any kind of product/service or web site through internet.  There are billions of web sites for one particular product/service. So how is that product, going to be the popular and first in the search. In that time, Search Engine Optimization comes in to practice.

What is Search Engine Optimization…..???

Search engine optimization (SEO) involves designing,writing, and coding a website in a way that helps to improve the volume and quality of traffic to that website from people using search engines.More visits to the web site may translate into a higher number of customers for the business. Search traffic therefore contributes significantly to online marketing success and business growth.

There are two types of search results

•      Organic Search
•      Paid Search(PPC/CPC)

You can see clearly in this image how the organic search and paid search are appearing in Google search result.

In this blog post I’m only talking about the SEO related with the organic search. When we are talking about organic search, it is a free thing.  To get a good ranking in organic search result there are few things that company should have to consider. If that web site contains fresh, authoritative, and keyword-relevant content may rank high for specific keywords at no cost. Mainly, some factors contributing to high search ranking can be shown as follows. We should also have to consider these when doing SEO.