Hello world, it has been a while since I wrote in my blog, Tic Toc Marketing Portal - Inspiring Marketers in the Modern Marketing Arena. So today I want to share something about I have experienced in my conference works. Today, Sri lanka has known as a number one tourist destination in the world. So, are we ready to promote Sri Lanka as a great knowledge sharing place in South Asian region as well?
You all may heard about the MICE tourism. When we extract the term MICE, it stands for Meetings, Incentives, Conferences and Exhibitions. Sri Lanka Convention Bureau (SLCB) has emerged to promote MICE tourism in Sri Lanka while ensuring that these events are conducted in a professional manner
to the entire satisfaction of the visitors and delegates.
Currently I'm working at The International Institute of Knowledge Management(TIIKM), an institute that organizes the international research conferences to crate knowledge sharing platforms for researchers, academicians and scholars from all around the globe.
Apart from the business sense these conferences provide an international platform to share and discuss new findings and new adjustments to practice in the real world.You can get a bit of a understanding about the importance of these kind of knowledge sharing events.
Let's take Marketing Management subject area. Per month, there are hundred of research conferences all around the world in related discipline. So how can we beat and stand out the competition and promote our conferences/events while giving more value to our participant's money. On conference organizer's side there are lots of work to be done. In this article I wanted to highlight some marketing practices use to hosting an international event while promoting Sri Lankan tourism. As we operating in Sri Lanka we have to increase the awareness and the attention of an international target audience by applying the marketing practices meanwhile creating more value for them. Most of the organizers are using both Online and Offline marketing practices to reach the target audience more effectively and efficiently. Branding comes to practice in differentiating the conference among others. To differentiate and promote the particular conference, we have to take few things into consideration.
* Make the Online Presence more Attractive
 |
| Source: sergiocuradi.com |
The easiest way to reach international audience is online media. People use internet and various social media platforms to information purposes. How can we reach out target audience through online media. Having a website with necessary content and information is one of the most important things Search engine optimization (SEO) and Search engine Marketing (SEM) has a big role to play here. That is the main point we have to take in to account when launching the event website. We can use social media(SM) for promote the event. But we have to carefully select the SM platforms that give the best results. For the events like research conferences and knowledge sharing event, Linkedin comes to first. Facebook advertising and Google+ can use to build awareness among our target audience. Keep in mind having a good online presence is not the only thing we can use. To attract Sri Lankan local audience, offline media are plying a crucial role. (Ex: Local paper articles/advertisements, posters, brochures, etc.)
to differentiate our event from other smiler events. Website should be user friendly and attractive to keep the visitors. Even we have a nice website for the event, how can we gain visitors who are interested.
